About Lady J’s Bridal Studio

Our Story

Chantel Fryer proudly owns Lady J’s Bridal & Gifting Studio, born from a bold leap of faith to chase her dream. The studio is dedicated to her daughter, Jenayd, who is Chantel’s greatest source of inspiration and motivation. Jenayd’s resilience, determination, and zest for life, despite the obstacles she encounters, fuel Chantel’s drive to succeed with the studio. Chantel views Jenayd as a formidable presence and envisions her taking over the studio with pride in the future.

Founded in September 2017 and previously situated in the Sunridge Village Shopping Centre, now home-based in Fernglen Port Elizabeth – Lady J’s Bridal & Gifting Studio is a lavish and expertly curated Bridal Studio. It offers an extensive selection of exquisite ready-made gowns and imported styles for rent or purchase. The studio is dedicated to serving all brides.

At Lady J’s, fittings and consultations are by appointment only, ensuring a personalized one-on-one experience. This approach allows us to fully understand your needs and provide attentive service in a passionate yet professional manner. We recognize that a wedding dress is not just an attire worn once; it embodies memories that will be cherished and revisited for years, with photographs that become family heirlooms. Therefore, we emphasize the significance of the time spent in selecting that perfect dress and assure complete privacy during your appointment. Our collection extends to include Bella J’s Bridesmaid Range, Mama J’s Mother of the Bride or Groom Range and our Matric Dance Glam J’s Formal Glamour Range. Leveraging our strong partnerships with local designers, we offer custom design services at competitive prices. 

We are honoured to be stockists of the Hoiden Collection, a fashion label renowned for its passion, experience, and fun approach. Hoiden offers a variety of uniquely designed, locally crafted bridesmaid dresses, customizable in size, colour, and style, maintaining its reputation as a reliable name in bridal fashion since 2011. Additionally, we are delighted to be retailers of the Anella Wedding Shoes Range, specializing in elegant footwear for brides, featuring a diverse and exquisite selection and we gladly assist with orders. After all, every bride deserves the perfect pair of shoes to complete her look.

Besides all of the above, Lady J’s also offers an assortment of accessories including the perfect costume jewellery to complete your look for your big day. We can literally dress you from head to toe!

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We are privileged to have been recognized as a TOP SERVICE PROVIDER for the Wedding Industry in the Eastern Cape by “Wedding & Function” magazine in their Winter 2019, Summer 2020 and Winter 2020, Valentines 2021 and Winter 2021, Valentines 2022 and Winter 2022, Valentines 2023 and Winter 2023, 2024 (Valentines) and 2024 (Winter), 2025 (Valentines) and their 2025 (Winter) editions. In March 2023 and September 2024, we were also acknowledged by the magazine as a Top Service Provider in the Eastern Cape for five consecutive years, earning our Top Service Provider “5 years” badges.  In October 2024 & 2025, we secured 2nd place in the “Favourite Local Bridal Wear” category in the PE Express “Best in the Bay 2024 & 2025” competitions, as voted by their readers.

At Lady J’s Bridal & Gifting Studio, we prioritize client orientation and customer service. Our motto is, “We might meet as strangers, but you leave as friends.” We would be delighted to welcome you to the Lady J’s family.

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